Privacy policy

Effective Date: January 1, 2025

At AlwaysFestive (alwaysfestive.shop), your privacy matters. We respect your personal information, protect it with intention, and only use it to deliver a smooth, enjoyable shopping experience. This policy explains what we collect, why we collect it, and how we keep it safe.

Who We Are

AlwaysFestive
6604 Richmond Road, Suite 10
Williamsburg, VA 23188
USA

Information We Collect

We collect information that helps us process orders, improve shopping experiences, and keep our site secure. This includes:

1. Information You Provide

  • Name, email address, phone number
  • Billing and shipping address
  • Payment details (processed securely through Shopify or payment partners; we never see full card numbers)
  • Messages sent to customer support

2. Information Automatically Collected

  • IP address and browser type
  • Device information
  • Pages visited, products viewed, and time spent on the website
  • Cookies and tracking technologies (used to improve site functionality and personalize content)

3. Information From Partners

  • Shopify platform data
  • Payment processors (Shopify Payments, PayPal, etc.)
  • Marketing and analytics platforms (Google, Meta, TikTok, Klaviyo)

How We Use Your Information

We use your information for legitimate business needs, including:

  • Processing and delivering your orders
  • Providing customer support
  • Sending order updates, tracking info, and service emails
  • Improving website performance and user experience
  • Customizing product recommendations and marketing content
  • Preventing fraud and maintaining security
  • Complying with legal or regulatory obligations

Sharing Your Information

We only share your information with trusted service providers that help run our business — never to sell it or misuse it.

We may share necessary information with:

  • Shopify (store platform and payment processing)
  • Shipping carriers (USPS, UPS, FedEx, etc.)
  • Payment processors (encrypted and secure)
  • Email and marketing partners (e.g., Klaviyo) for communication only
  • Analytics providers to help us improve the store
  • Fraud prevention tools

These partners receive only the minimum information necessary to perform their services. We do not sell, rent, or trade your personal information — ever.

Cookies & Tracking

Cookies help our website function properly and allow us to offer personalized content. You can manage or disable cookies through your browser settings, though doing so may affect site functionality.

We use cookies for:

  • Site functionality and cart management
  • Remembering your preferences
  • Understanding how visitors use our site
  • Marketing and advertising efficiency

How We Protect Your Information

We take your security seriously. AlwaysFestive uses Shopify’s secure infrastructure, encrypted payment gateways, and industry-standard safeguards to protect your personal information from loss, misuse, or unauthorized access.

While no method is 100% foolproof, we continuously update our systems and practices to keep your data as safe as possible.

Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Request updates or corrections
  • Request deletion of your information (unless needed for legal or order-related reasons)
  • Opt out of marketing emails at any time

To make a request, email us at: support@alwaysfestive.shop

Retention of Information

We keep your information only as long as necessary for order processing, business operations, legal compliance, fraud prevention, and reporting purposes.

Children’s Privacy

AlwaysFestive does not knowingly collect data from children under 13. If you believe we may have collected such information, contact us immediately.

Changes to This Policy

We may update this Privacy Policy as our business grows or legal requirements change. The updated version will always be posted on this page with a revised effective date.

Contact Us

If you have any questions about this Privacy Policy or how your information is used, reach out anytime:
support@alwaysfestive.shop

We’re here to help and always happy to clarify anything.